Case Study #8: The Internet Marketing Agency

The truly committed agency will be paranoid. They dot their i’s, cross their t’s, and deliver excellence in everything they do. But do they do everything they could? In some nearly-great business development agencies the service they provide could be one more step above the competition.

Sure your customers give you great reviews. And you pride yourself on giving great service. Whether it’s social media management, content marketing, or web design you nail it every time. So what are you lacking? What’s the next step to avoid customer disappointment and prevent disaster?

Does your project keep working after you turn it over to the customer? Stability and performance on your web development projects keep your customers happy. On the flip side when when a website goes down the customer might blame you when it’s really the hosting provider’s issue.

You offer reputation management to your customers, but are you taking care of your own? Ease the burden of worrying about a website failure due to a hosting issue. Let us take your work and give it the home it deserves.

We don’t just give you disk space and memory leaving you to hope for the best. We test, monitor, and update your website to keep it secure and functional. When you host your customer’s website with us you get our years of experience in the art of being paranoid over website security. Up-time is our oxygen. Preventative maintenance, our breathing. Back-ups? We still have backups of our back-up back-ups. If there is ever a need, we can restore a site to what is used to be.

Most people value privacy. And lock their doors. You won’t want anyone walking into your home when you are not looking. So you lock your door. When you are not watching your websites, we are. And we are good at it. Focus on getting your work done perfectly. Let us keep it there. We are more paranoid about protecting your portfolio than we need to be. That’s just our default setting.

Case study #4: The web developer

There’s an interesting phenomenon characterized by a certain breed of web developers who care passionately about their work for the first 95% of a project. It ends poorly for an otherwise genius level of html manipulation. The customer is satisfied with the progress and the flow of the website is superb. The css load time is tight and the java stays in the mug like it’s supposed to. All the hard work putting together the pieces has earned the web developer a respectable pay check.

But then something explainable happens. This highly valuable website gets thrown on a bargain server and forgotten.

Does a furniture builder craft a curio display cabinet complete with dovetail and mortise and tenon joints, choice hardwood, and intricate details then leave the $3000 piece outside in the weather until it sells? What a waste. Keep that furniture protected to maintain its value.

Does a state commission a sculptor to chisel a 30 foot marble statue then place the art on unprepared soil? Unthinkable! A foundation would be prepared. A substantial resting place for the valuable statue will keep it enjoyable for many visitors for years.

Yet too often a world class website is built for a high end customer and the developer thinks his job is done. One more little detail could set him apart from other web masters. Place your customer’s website in capable hands. Make sure the site maintenance is not forgotten. Assure the customer that going forward their website is being hosted on a tenaciously guarded server with geeks that are paranoid about security and up-time. Handing them over to the bargain hosting sites devalues your work. Why not respect them enough to ensure a smooth transition to their website’s new home on our servers.

You don’t see $40 tires on a Ferrari F60. Will they fit? Maybe. But you just don’t. It would be inappropriate.

If you build a quality website it should properly be hosted on a quality server with the understanding that it will be guarded, protected, and maintained with the level of commitment to security it deserves. We know the dangerous world of the web. We understand the risks. We might not be able to stop all the problems a site might encounter but we will prevent most of them from happening at all. And the rest, we will work on right away, meanwhile the bargain hosting companies wouldn’t even know their was a problem.

The best web developers understand that a quality hosting provider is an excellent value. And although we are always busy providing value to our customers we will gladly take your phone call or email.

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